Snickers SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats of Snickers

This SWOT Analysis of Snickers provides a full SWOT analysis of the company's businesses and operations. The profile shows a comprehensive view of the company's key strengths and weaknesses and the potential opportunities and threats.

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Snickers SWOT Analysis Overview

Categories: risk analysis, company report, strategic analysis

Tag: business description, financial history, company history, key employees

Description: Higher competition might be possible. The market shows growth potential.

This SWOT Analysis of Snickers provides a strategic report of businesses and operations of the company. The SWOT analysis shows strengths, weaknesses, opportunities and threats. This SWOT analysis of Snickers can provide a competitive advantage.

This analysis contains 129 data points.

Last update: December 2017.

SWOT - Strengths

-barriers of market entry
-existing distribution and sales networks
-experienced business units
-reduced labor costs


SWOT - Weaknesses

-future market size
-brand portfolio


SWOT - Opportunities

-growing economy
-new markets
-growing demand


SWOT - Threats

-increasing costs
-cash flow
-increase in labor costs


Business Trends


The industry shows a growth rate of about 6%.

Industry specific SWOT analysis (Relevance/Importance)

What happens in the underlying industry? Factors and trends affecting the overall industry and their implications for this business:


-We see high industry growth rates. (34%, 16%)
-Access to comparable industries is possible. (57%, 57%)
-The industry shows a strong diversification. (12%, 14%)



-There is a competitive market. (26%, 16%)
-We see long adjustment periods in this industry. (47%, 11%)



-Global markets are available. (56%, 20%)
-The industry faces a recovery. (28%, 13%)



-Automation is an unknown factor for this industry. (22%, 20%)
-Technological changes are affecting the industry. (13%, 51%)
-Industry faces government regulations. (50%, 59%)


A SWOT Analysis provides a comprehensive insight into the history of the company, corporate strategy, business and financial structure, management and operations. The report contains a detailed SWOT analysis on products and services, key competitors, as well as detailed financial information.

Data on this page may have come in part, or entirely, from one or more data providers. Please contact us for further information. We are not responsible for any errors or omissions on this page. This website is for information purposes only. This is a sample report.

Comparable companies and industries

See a list of comparable companies or industries depending on the similarity of SWOT elements. We use weighted SWOT factors and a clustering technique to identify similar objects.

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China Mobile


Compliance is necessary to make sure that any business or action conducted by a company is within legal parameters. The compliance unit develops, initiates, maintains, and revises policies and procedures for the general operation of the compliance program and its related activities to prevent illegal, unethical, or improper conduct.

Financial and strategic SWOT analysis

A financial and strategic SWOT (strengths, weaknesses, opportunities and threats) Analysis provides a comprehensive insight into the company’s history, corporate strategy, financial data, business structure, business divisions and key operations. Each report contains a detailed SWOT analysis with additional information on the key competitors, market structure, major products, brands and services, as well as detailed financial data for the last 5 years.

Due Diligence

Due diligence is the process of systematically researching and verifying the accuracy of a financial statement, business or investment.

SWOT Analysis – Advantages and Limitations

Over the past decade, SWOT analysis has been extended beyond companies to products, organizations, countries and industries. Each professional business plan contains a SWOT analysis. What are the benefits and limitations?


  • You can use a SWOT analysis to summarize a complex situation. It is easy to understand and has little or no cost.
  • Quantitative and qualitative information from different sources can be combined.
  • Focus on the key internal and external factors affecting the organization.
  • It is easy to perform and understand. It can be used fast.



  • There is no weight or prioritization of factors.
  • A SWOT analysis contains of a list of factors without further descriptions or links between factors.
  • The analysis does not provide any solutions. It is only a description.