AER LINGUS GROUP PLC SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats of AER LINGUS GROUP PLC

This SWOT Analysis of AER LINGUS GROUP PLC provides a full SWOT analysis of the company's businesses and operations. The profile shows a comprehensive view of the company's key strengths and weaknesses and the potential opportunities and threats.

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Categories: financial report, swot analysis, industry report, market analysis

Tag: key competitors, corporate strategy, financial history

Description: The market shows growth potential. Higher competition might be possible.

This SWOT Analysis of AER LINGUS GROUP PLC provides a strategic report of businesses and operations of the company. The SWOT analysis shows strengths, weaknesses, opportunities and threats. This SWOT analysis of AER LINGUS GROUP PLC can provide a competitive advantage.

This analysis contains 75 data points.

Last update: July 2017.

SWOT - Strengths

-skilled workforce
-existing distribution and sales networks
-monetary assistance provided
-high growth rate
-reduced labor costs
-domestic market


SWOT - Weaknesses

-competitive market


SWOT - Opportunities

-venture capital
-growing demand


SWOT - Threats

-technological problems
-growing competition and lower profitability
-financial capacity
-external business risks
-tax changes


Business Trends


The industry shows a growth rate of about 7%.

Industry specific SWOT analysis (Relevance/Importance)

What happens in the underlying industry? Factors and trends affecting the overall industry and their implications for this business:


-We see low barriers of market entry. (25%, 56%)
-The industry has unique products. (29%, 22%)
-We see high industry growth rates. (45%, 35%)
-Access to comparable industries is possible. (35%, 23%)
-The industry is more robust than the economy in general. (11%, 47%)



-There is a competitive market. (57%, 16%)
-Profitability could be higher in this industry. (24%, 22%)



-The industry shows a positive trend. (46%, 35%)
-We see global growth opportunities. (23%, 28%)
-New products and services are possible. (23%, 46%)
-New trade agreements between countries are possible. (34%, 39%)



-The bargaining power of suppliers is high. (45%, 26%)
-Price changes are possible. (54%, 16%)
-Industry faces government regulations. (46%, 26%)


A SWOT Analysis provides a comprehensive insight into the history of the company, corporate strategy, business and financial structure, management and operations. The report contains a detailed SWOT analysis on products and services, key competitors, as well as detailed financial information.

Data on this page may have come in part, or entirely, from one or more data providers. Please contact us for further information. We are not responsible for any errors or omissions on this page. This website is for information purposes only. This is a sample report.

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Financial and strategic SWOT analysis

A financial and strategic SWOT (strengths, weaknesses, opportunities and threats) Analysis provides a comprehensive insight into the company’s history, corporate strategy, financial data, business structure, business divisions and key operations. Each report contains a detailed SWOT analysis with additional information on the key competitors, market structure, major products, brands and services, as well as detailed financial data for the last 5 years.

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SWOT Analysis – Advantages and Limitations

Over the past decade, SWOT analysis has been extended beyond companies to products, organizations, countries and industries. Each professional business plan contains a SWOT analysis. What are the benefits and limitations?


  • You can use a SWOT analysis to summarize a complex situation. It is easy to understand and has little or no cost.
  • Quantitative and qualitative information from different sources can be combined.
  • Focus on the key internal and external factors affecting the organization.
  • It is easy to perform and understand. It can be used fast.



  • There is no weight or prioritization of factors.
  • A SWOT analysis contains of a list of factors without further descriptions or links between factors.
  • The analysis does not provide any solutions. It is only a description.